Your Business Questions & Answers

MOMpreneur®, Where Two Passions Meet...

Questions

• When was the MOMpreneur established?


• Why a magazine?


• Why was MOMpreneur established?


• What type of mompreneurs do you feature in your magazine?


• Who gets to be on your cover?


• If I buy an ad in the magazine, does the ad show up on your website?


• Are you going to have any tradeshows in 2010?


• Do you have a membership fee?

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Answers

When was the MOMpreneur established?
In 2006, in Calgary, Alberta, Canada

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Why a magazine?
A group of Mompreneurs got together and shared tips but a way to get this information to others who couldn't attend was necessary. A magazine is also a good form for accessing information because we can take it with us to doctor's appointments, sporting outings, in the bath and .... Also by selling advertising, it would allow other Mompreneurs to feature their products and services and provide revenue for us to continue.

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Why was MOMpreneur established?
How exciting to be with mothers who were starting new businesses or wanting to grow their existing business. At that time, it was difficult to find groups to join or resources giving business information, stories about other Mompreneurs and parenting and health advice. There was a vacuum and so MOMpreneur happily filled it!

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What type of mompreneurs do you feature in your magazine?
Each issue carries stories about Mompreneurs who are just starting out, some in the middle stage of business and others who are operating larger businesses.

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Who gets to be on your cover?
Usually the cover features a Mompreneur who has been extraordinarily successful. We do this because we want to celebrate those who have succeeded in establishing a sustainable, profitable business so that these Mompreneurs can serve as role models and inspiration. As well because we are also distributed through the Indigo and Chapters stores throughout Canada (and soon some other outlets!), we need to have a cover which intrigues others to purchase the magazine. Usually they do so because they want to learn more about some body whom they admire...

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If I buy an ad in the magazine, does the ad show up on your website?
Yes - exactly where it is in the magazine. You will see that there are several spots to access the past editions of the magazine and you can read them page by page including your ads and that of other advertisers. That means your magazine ad has additional life on our website because we carry back issues and even though you advertised in the January 2010 magazine, everyone will be able to access it in January 2015!

As well, you may wish to purchase an ad for the website so that it reinforces your magazine ad because as we know, it takes multiple viewings to usually make a reader take action. Studies have also shown that advertising in different media to the same audience is the most effective of all. Of course, an ad just on the website ican be effective, too, if it is seen over time.....

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Are you going to have any tradeshows in 2010?
No. So many of our partners have tradeshows and we want to support them. We're going to develop some other major gatherings for Mompreneurs across Canada. Stay tuned...

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Do you have a membership fee?
No. Other than a subscription to the MOMpreneur magazine, there are no costs to access our stories and information. We are, however, developing a MOMpreneur Club which will providng additional benefits for a reasonable fee and will probably be launched this fall.

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